Expert Web Copywriter Offers Low Fees To Help Entrepreneurs Prosper In Today's Recession

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) July 9, 2009 -- Easthampton, MA - Web copywriter and internet marketing consultant Loren Woirhaye is philosophical about the current economic slowdown.

"When I started in business times were tough and I was young and inexperienced - I was the upstart and had to work hard to get clients. Because I started my entrepreneur career in a highly-competitive industry I had to be really good just to get the business."

The internet is a godsend, he says, for entrepreneurs who need to see growth but have been frustrated by the present economy.

"These days you need to be perceived as offering more value than your competition. It's not necessarily that you should be cutting prices - in fact I often think it's better, and more profitable to raise your prices - and add depth to the value you offer"

Adding depth, he explains, is not so much a matter of throwing irrelevant bonuses into every offer. "More often than not it's a matter of showing the customer a new level of clarity in the buying experience... providing clients with that extra reason to do business with you."

He can talk for hours about what it takes to punch-through buyer apathy and resistance-to-being-sold. "We shouldn't underestimate customer resistance - it's a very potent factor in business when folks are stretching their budgets and need to make the right purchase the first time... and in fact if you are the cheapest vendor many customers will avoid you like the plague because their concern is to make a one-time investment and cry once, not buy cheap, have the widget break, and have to buy the more costly one anyway."

Woirhaye is passionate. "I haven't figured out exactly what to call what I do for clients - it's much more than just cranking-out lively salesletters and email copy. I do video infomercials too and I'm moving to a new studio soon where I'll offer amazing technological advantages to my clients - video stuff that will both increase the effectiveness and visual POP! of their web marketing and keep their ongoing costs extremely low at the same time."

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