Universal Vacations forecast continued strong growth the Vacation Rental Home Market.

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) July 11, 2009 -- As travelers attempt to stretch their holiday pounds further, an increasing number are turning to holiday home rentals for everything from family holidays to reunions and festivals. Not surprising when you consider that per square foot, the cost of a rental can work out up to four times cheaper than a hotel, according to Universal Vacations President Gary Young, the market leader for self-catering accommodations on Florida’s Gulf Coast.

In the first edition of its new quarterly Marketplace Report, the company compares the cost per square foot of holiday rentals with hotels in popular cities, giving a clear picture of the superior value rentals provide. The report also looks at discounts and incentives being offered, popular and emerging destinations, traveller perceptions and holiday homes as investments. Finally it reveals the celeb we’d most like to holiday with is Brad Pitt and that for a personal chef, Jamie beats Gordon hands down.

Holiday Home over a Hotel or Resort, While the travel industry in general struggles, demand for rentals is going from strength to strength as travellers realise they can rent a whole home for less per head than a hotel and stretch their budget even further by taking advantage of self-catering facilities.”

Moving forward in to the rest of 2009, we anticipate continued strong demand in established holiday markets, combined with a growth in supply throughout the world as increasing numbers of owners look to their property for extra income.”

A wider variety and longer, more upscale holidays
A large proportion is also in agreement that using rentals instead of hotels allows them to enjoy a range of value-related benefits including; more frequent travel with family/friends (60%), more upscale holidays (41%), longer holidays (40%) and more frequent holidays (37%).

Holiday homes as investments

The economy played an important role among owners who began renting out their property during the last 12 months as one in ten cited economic conditions as their reason for entering the market. The main goal for the majority of owners remains to partially cover expenses, however even during these turbulent times a significant number of new entrants have not been deterred from chasing the dream of a rentals business, as one in ten stated it was their primary business

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