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Gregg Witt, Partner at Premise Immersive Marketing will be speaking at MEGA 2009 about best practices for integrating social media into U.S. College Campus Bookstore marketing efforts.

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) July 13, 2009 -- San Diego, CA, July 13, 2009: Gregg Witt, Partner at Premise Immersive Marketing will be speaking at MEGA 2009 about best practices for integrating social media into U.S. College Campus Bookstore marketing efforts. This triannual conference is sponsored by Four College Store Regional Associations and is held in Las Vegas from October 27 to 29th.

The key area of focus will be on how effective use of social media can make an impact on College Campus Bookstore business growth, as well as the importance of taking effective marketing approach’s when connecting with young adults. The session is titled “Quick Study - Marketing that Inspires and Resonates with Young Adults” And is designed as an engaging experience that will help Campus Bookstores translate relevant and sometimes entertaining consumer purchasing behaviors into sound marketing approaches that can be applied to campus retailers of any size.

Gregg’s unique, immersive approach to youth marketing has benefited clients large and small and he has frequently been featured as a guest speaker on the topic of youth marketing at conferences such as, the Ypulse National Mashup, Multicultural Marketing Summit, Kid Power, Sex Tech, and BOOST (Best of Out-of-School Time).

About MEGA 2009
MEGA 2009 offers two days of professional college store learning sessions, capped off by the MEGA one day trade show. The conference is designed to create interaction and communication with college bookstore professionals, and to enhance their professional endeavors and improve customer service and interaction in bookstores everywhere.

About Premise
Premise Immersive Marketing is a full service agency that builds positive connections between brands and youth. Premise projects impact youth consumer segments from the inside out to provide brands an authentic foundation within youth culture. Premise manages a complete set of assets and capabilities that include; youth market strategy, research and cultural insights, word of mouth, digital engagement, experiential marketing, creative services and educational programs. The global Premise Observers Youth Network provides a valuable conduit to influential youth and their communities.

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