Grand Slam of Slots Microsite

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) July 15, 2009 -- Ladbrokes Casino is excited to announce that it will be playing host to the biggest ever-online slot tournament with a staggering one million Euros first prize. The Grand Slam of Slots is a Microgaming networked event that will take place between October 23rd and November 2nd. Following the announcement of the €1,000,000 slot tournament earlier last week, Ladbrokes Casino has launched a Grand Slam of Slots microsite, www.grand-slam-of-slots.com.

Stephen Jury, Marketing Retention Manager, Ladbrokes Casino: “It is fantastic to be part of such a big tournament. I tasked our design agency, Vegas Kings, to create an information hub for the Grand Slam of Slots, with an exceptional and unique design concept focusing around Lara Croft and Tomb Raider theme. In the fiercely competitive online casino market we needed to create and lead the way for the promotion of the Grand Slam and the Ladbrokes Casino microsite will allow us to achieve this.”

Ashley Adir, Managing Director of Vegas Kings: “We were given the great honour to become the custodians of the full Grand Slam of Slots Campaign for Ladbrokes. Vegas Kings conceptualised and developed all the creative elements for the tournament from the microsite all the way through to the supporting E-mailer and banner campaigns.

With the freedom of Stephen’s trusting open creative brief we were able to present Ladbrokes Casino with a very unique, cutting edge design and concept for the microsite that was well received. By doing a progressive website and making use of the latest Flash technology we were able to create an immersive user experience that engages the player in the concept and tournament in an interactive manner.”

The Grand Slam of Slots has a prize pot of over 1.2 million Euros and over 400 finalists will be guaranteed to walk away with winnings. For more details on the Grand Slam of Slots and to view the microsite, visit http://www.grand-slam-of-slots.com.

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