Efusjon Wages Health War for a Share of Multi-Billion Dollar Energy Drink Category

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) July 17, 2009 -- Scottsdale, AZ, USA (Free-Press-Release.com) July 17, 2009 – Efusjon (http://www.efusjonroast.com) launches healthy alternatives to traditional energy drink ingredients Guarana and Taurine.

Does the world need more energy? Consumers are saying, “Yes!”, catapulting retail sales of energy drink products like Red Bull, Monster and Sobe to an expected $9 Billion USD by the year 2011. The explosive growth has been further fueled by sugar-free products marketed as “energy shots” under brands like 5 Hour Energy.

5 Hour Energy, now joined by competitor Red Bull, created a $375 million USD sub-category within just two years, a true sign consumers have a thriving appetite for alternative formulas.

Currently, over 40,000 distributors within Efusjon are banking on the trend. “Efusjon is hoping to expand the energy drink category by offering products containing the Acai Berry, which provides a more sustained energy release.”, comments Bryan Wilber, a company insider.

The Acai Berry is also known to avoid the crash associated with drinks containing Guarana, Taurine and high doses of Caffeine. Traditional energy drinks have mostly appealed to young male consumers, however, offering a new approach could attract women and elderly consumers who have not been considered a target audience.

Unfortunately, consumers won’t be able to find Efusjon products at their local grocer. Efusjon can only be purchased through an independent distributor or by joining the Efusjon Energy Club. Becoming part of the Energy Club also allows a distributor to earn commissions from others that join the Club.

Efusjon isn’t the only company taking a direct sales approach to healthy energy drinks. Mona Vie and Vemma have birthed similar concepts in an attempt to capitalize on the trend. With this kind of excitement, it won’t be long before the larger retail brands respond.
With few available alternatives, Efusjon appears well positioned to fight a strong battle to convince U.S. consumers into burning healthier fuel. The question remains whether it is a long term war Efusjon can win.

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