Coldwell Banker Denver Chooses Rezora as Exclusive Email Marketing Provider

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) July 20, 2009 -- Denver, COLO. (July 20, 2009 – Coldwell Banker/NRT Denver today announced a comprehensive agreement with Rezora as its chosen provider of e-mail marketing and client management solutions for it’s 1,100 plus agents in the Denver Front Range market.

Rezora, a Boulder-based technology firm founded in 2008 specializes in providing e-marketing and client communication solutions for real estate brokerages, agents and developers throughout the United States.

In explaining the reason for choosing a web-based marketing solution, Mr. Mygatt, President of Coldwell Banker/NRT Denver stated, “Clearly, we are faced with a challenging marketplace compounded by the decreasing effectiveness of traditional media. For months, we have conducted due diligence on e-marketing solutions. While originally attracted to more generic e-mail platforms, we feel that Rezora, with its specific feature set for real estate, will enable our brokerage and its agents to raise the bar in communicating with and understanding the preferences of our clients.”

Under the agreement, set to begin July 20, Rezora will provide Coldwell Banker with a branded platform featuring specialized functionality in e-mail marketing, live integration with the MLS IDX and permission-based client feedback on their property search activity. “Based upon our unique composition as real estate and technology professionals, we believe Rezora understands the unique needs of the industry. We are proud to be working with a market leader like Chris Mygatt and Coldwell Banker NRT and feel that Rezora will offer them a significant competitive advantage” said Mike Russo, Chief Sales Officer of Rezora

boulder     client management solutions     Coldwell Banker Denver     e-mail marketing     Rezora     techstars