– ALPHA VIANA TO LAUNCH ITS VERY HOT NEW KOOL KIDS EYEWEAR COLLECTION JUST IN TIME FOR BACK TO SCHOO

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) July 30, 2009 -- “The fashion-forward, youthful looks, combined with its high-quality, innovative design makes the Kool Kids extension into the youth market a natural for us,” said Alpha Viana President, Susan Xie: “We are very excited to partner with the retail and wholesale community, and are encouraged by the positive response we have received from the optical marketplace thus far.”

The Kool Kids collection has been designed to meet the eyewear buyer’s needs for quality, performance, style and reliability, while capturing the look and feel of the “Cool Kids” of today. Fashionable, trendy, and colorful looks incorporating the newest eyewear technology has been integrated into every design.

The collection is designed and created by Alpha Viana, a leading supplier of eyewear made for men, women and children of all ages. Its perpetually best-selling Kool Kids, Alpha, Montclair, Arcadia, Bellevue, Bela Vista, MagicFlex, and SpekTek Eyewear, as well as information about Alpha Viana, Inc., a top U.S. and international supplier of quality eyewear, is available at www.alphaviana.com. Or by calling us on our toll free hotline at: (800) 987-6879.

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