New partnership connects design experts and the media.

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) July 31, 2009 -- Partnership connects design experts, media and home improving public
Americans love to make their homes, businesses and interior spaces attractive, as evidenced by their fascination with home improvement programs and products. Design is at the heart of creative expression for anyone looking to tap into the latest trends, whether in “green” building, designing on a dime or creating the perfect home office, bath or kids room.

Now TV, print and Web reporters can connect with top interior designers through a partnership between the International Interior Design Association (IIDA) and PitchRate.com.

The IIDA is a professional networking and educational association with more than 13,000 members in 10 specialty forums. Its 29 chapters around the world are committed to enhancing the quality of life through excellence in Interior Design.

PitchRate.com is a free online service that connects industry experts with journalists from magazines, newspapers, radio, TV and online sources.

Journalists who sign up for Pitchrate.com give their readers and viewers access to exciting new design information from IIDA’s professionals worldwide, says Drew Gerber, CEO of Blue Kangaroo, Inc. and creator of PitchRate.com. The partnership will help generate more awareness and visibility for IIDA members and allow them to share their design expertise with the public.

The system is simple. Journalists send out queries on the topics they cover. PitchRate.com forwards these to its database of experts and IIDA members. Responses are sent directly to the journalist’s inbox. Journalists remain anonymous and contact only the sources they choose. PitchRate.com rates responding sources, so reporters, writers and producers can be sure they are getting the most qualified experts in their topic.

To arrange an interview with Gerber or a spokesperson from the IIDA, please contact Michelle Tennant at Michelle@PublicityResults.com. or 828.749.3200. For more information, visit www.iida.org and www.PitchRate.com.

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