Environmental Visionaries, GreenEdge, Launch Premium Eco-Denim

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) August 10, 2009 -- New York, NY, August 2, 2009 -- GreenEdge Denim, a designer of USA-made eco-denim jeans for children ages 2-16, announces the debut of a 100% certified organic collection at the ENK Children's Club in New York City.

The fervor among fashion editors and fashionistas reached new heights with GreenEdge, who is focused on mother earth with its new denim collection.

Others have attempted to make an impact, but only offering denim for adults. Brands like Delforte, Kuyichi, and Sharkah Chakra are appealing to a growing interest around organic and putting pressure on the incumbents like 7 For All Mankind, True Religion, Rock & Republic, Joe's, Hudson, and Diesel to consider their own "green" lines.

Even with positive press as high up as President Obama, who has been the subject of some good-natured ribbing over the jeans he donated to the COTTON. FROM BLUE TO GREEN. (R) denim recycling drive, a struggling economy makes clothing purchases that much more difficult for consumers.

"We wanted to provide a product which outlasts traditional denim, and found that certified organic cotton produces a more durable jean." says Jim Kaskade, Co-Founder of GreenEdge. "In this economy you want your purchases to last longer."

"Not only does USA-made, organic denim make more sense for moms trying to make wise purchasing decisions, but it's better for mother earth, and it supports USA jobs." says environmentalist and co-founder, Annie Kaskade.

GreenEdge Denim is a product of Mrs. Kaskade's work in environmental technologies for over 10 years, and her recent retail boutique for organic children's clothes, www.GreenEdgeKids.com. Mr. Kaskade is a serial entrepreneur with over 20 years experience in high-technology. The two felt the timing was perfect to begin educating kids about environmental pollution created by traditional denim manufacturing, and how their purchase decisions can actually significantly reduce the environmental impact caused by denim manufacturing (the largest textile contributor to insecticide and pesticide usage in the world).

About GreenEdge Denim
GreenEdge evolved from the desire to acknowledge the importance of the youngest generation, fuel recognition of the world we come from, and layer meaning into style. GreenEdge is the first USA-made premium eco-denim for children ages 2-16. www.GreenEdgeDenim.com See GreenEdge at ENK: http://vimeo.com/6027835

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