Los Angeles --- May 22, 2003 --- Ventus Solutions, a strategy and technology solutions provider focused on helping financial services firms become customer-centric, today announced that they will now offer a specialized version of Microsoft Business Solutions CRM, Ventus CRM for Banking, to specifically support mid-market retail banks that want to capitalize on profitable customer relationships.



Ventus CRM for Banking provides the banking industry with a comprehensive solution for managing customer relationships. By working closely with retail and commercial financial institutions, Ventus CRM for Banking has been designed to support the unique business needs of banks, including:



>Cross-selling across multiple products and departments



>Referral management



>Service request management, routing and escalation



>Company, client and household profiling



>Approved / not funded loan tracking



>Interface with core transaction system



Ventus CRM for Banking enables retail and commercial banks alike to create a single source of information that makes it easier to sell to, market to, and service customers across multiple channels and lines of business. By using Ventus CRM for Banking, banks can create a single view of information for customizing products and service offerings to meet the unique needs of each customer.



“Partnering with Microsoft Business Solutions has given us the ability to build a best of breed CRM solution tailored for the banking industry. This solution is based on Microsoft CRM, which is built from the ground up using Microsoft .NET technologies and is backed by Microsoft’s vast resources,” said Ventus President Nick Yarymovych. “By merging our Ventus expertise in banking and CRM with Microsoft CRM, the mid-market banking industry finally has a solution that fits ‘like a glove,’ while being a reasonably priced CRM alternative,” he added.



“Ventus CRM for Banking is the first mid-market CRM solution that addresses banking specific issues. By integrating the Ventus CRM solution, financial service firms will realize increased ROI, improved customer retention and cross-sell opportunities, and enhanced inter-company communication,” explained Ventus Practice Leader Dean Stehlik. “We recommend that financial services firms take advantage of such an opportunity in a timely manner in order to outperform other companies in an increasingly competitive financial services market.”





About Ventus Solutions

Ventus Solutions is a strategy and technology solutions provider focused on the customer-facing needs of financial services organizations. Ventus has helped many financial services firms transform into customer-centric organizations. Ventus has an experienced team of consultants with the deep financial services expertise necessary to design and execute effective customer relationship strategies and implement best of breed technology solutions for retail banks, credit unions and lenders.

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