Cranbury, NJ, January 30, 2004 – Baby Boomers represent 25% of hearing aid purchasers. Ever-conscious of surrendering to the aging process, they may not seek treatment due to the difficulties of traditional hearing aids: time constraints, and cost for hearing exams and hearing aids.



Songbird Hearing, Inc. has a product for that market segment, the Songbird 400 Hour Digital Hearing Aid. From a sample of several thousand buyers, 25% are within the age range of 20 to 55 years. Of those, 85% are between 40 and 55 years. Baby Boomers are clearly responding to the convenient attributes of this new disposable hearing aid.



In answer to the obstacles of conventional hearing loss treatment, the Songbird 400 Hour is available without a hearing test. Comfortable and inconspicuous, this appliance of soft, pliable materials fits either ear comfortably. This technologically advanced device exhibits exceptional sound quality while remaining inexpensive both to purchase and maintain. After its battery life of 400 hours or 90 days, it is simply replaced.



The Songbird 400 Hour is available by calling 1-800-251-6622 or by visiting SongbirdStore.com. The price is $59.00 each, including a 30-day money-back guarantee.



A privately held company based in Cranbury, New Jersey, Songbird Hearing Inc. was formed in 1997 to develop a line of disposable hearing aids and has become a leader in hearing improvement.



####