LONDON, UK, June 21, 2004 - The online gaming industry is the fastest growing industry on the Internet. Part of what fuels that growth is the fantastically generous bonus offers that online casinos offer new players. However, since the market has become more sophisticated, online casinos have had to become more stringent on their bonusing policies. Now, many bonus programs actually offer a bonus with a zero expectation once the statutory requirements are fulfilled.



To combat this “Zero Bonus” phenomenon, online casino VIP Casino (www.VIPcasino.com) has begun offering what it calls the “Ultimate Cash Reward Program” to all its members. VIP Casino Manager Kate Berkeley explains, “In the past Cash Rewards have been a bonusing structure reserved for high rollers, who have the gambling sophistication to recognize that all other forms of bonus structure ‘zero out’. But at VIP Casino, we have decided to offer this ‘VIP’ bonus structure to all our members. This is what VIP Casino is all about – treating all players like VIPs. Cash Rewards allows us to do that in a very real way.”



The Cash Reward program offers players a 1% reward on their accumulated net monthly winnings and 10% back on their monthly net losses. The result is a rewards program that delivers exactly what the player deserves and wants.



Online gamblers are already beginning to recognize the value of a Cash Rewards program. GamblingOnlineMagazine.com’s recent survey analyzing the player’s preference for bonus structures revealed that 19% rank Cash Rewards as their preferred bonus structure, ranking higher than physical gifts and prizes by 3%.



Is this the start of an evolution?



For More Information:

Kate Berkeley

VIP Casino Manager

casinomanager@vipcasino.com

www.VIPCasino.com



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