Fast food is one of the great conveniences of modern life with more revenue now being made by the Fast Food Industry than by Restaurants. However, it could rarely be called a civilised eating experience. A new patented carrier bag design called BreakAway® is set to change that.

The traditional paper bag with the scrunch down top provided by most fast food companies can now be replaced with a semi rigid bag with a sealed top and integral carrying handles. On either side of the BreakAway bag, there is a detachable sheet, which becomes a small tablecloth providing a clean surface to lay out the food.

“When researching the fast food market, we discovered that however good the food was, the consumer felt let down at the time of consumption. This integral tablecloth makes all the difference between a civilised and uncivilised eating experience,” explained Laurence Seidler, CEO of Advent Global, who came up with the idea. “It gives the customers a clean, aesthetically-pleasing place setting and serviette -- lifting the enjoyment of the food to a higher level as well as giving a huge boost to the brand image of the company providing it.”

The removable sheets also form pouches when they are attached to the central bag. These can be filled at the point of manufacture with cutlery, condiments and napkins under strict control rather than a random handful thrust into the bag by the server thereby offering considerable savings by ensuring strict cost control and faster servicing of orders. Order processing is further speeded up because there is no longer the need to provide trays for customers eating in the establishment as their order is also put in a BreakAway bag.

The design is also a boon for advertising as it offers several flat surfaces for the clear display of adverts and triples the space for advertising or branding. BreakAway is unlikely to be crumpled -- unlike a traditional bag -- ensuring that they have a long visibility time. Promotional materials can also be factory inserted into the side pouches. “One of the biggest problems for fast food outlets is when to deliver a message to their customer. Before the invention of BreakAway, their only chance was when the diner was standing impatiently in a queue waiting to served,” comments Seidler. “Now, the outlet can deliver their message to them at a relaxed time when they are eating and are more receptive.”

Advent estimates that BreakAway will cost about double that of a traditional bag. This additional cost would be more than offset by the savings on cost control of inserts, enhanced brand image, speedier service and increased advertising potential. The world market for bags for Fast Food is currently four thousand million bags a year – nearly half of which are used by McDonalds.

For further information, please contact Markus Wölfel, Advent Global SL, c/ Trinidad 2, Murchas 18656, Granada, SPAIN. Tel.: +34 958 788 910 Fax: +34 958 788 379. Email: markus.wolfel@advent.novarsis.com Website: www.breakawaybag.com



Pictures can be downloaded from

http://www.breakawaybag.com



BreakAway is a registered trademark of Advent Global.



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