Creative Manager, Inc., provider of Creative Manager Pro, and Strata Marketing, Inc., providers of the Strata line of media management systems, jointly announced the release of Creative Media Manager. The new program, Creative Media Manager forms a bridge between the two systems, allowing information to be strategically shared.

Creative Media Manager is incorporated as a standard feature of Creative Manager Pro in the new version 7.3 release. Using the new Creative Media Manager features, users of Creative Manager Pro will be able to share media buy information from the Strata media buying system. Media buy insertion orders placed in the Strata system for scheduling and placement, will be directly read by Creative Manager Pro for project management, budgeting and further processing. This tight integration takes advantage of the advanced media buying abilities built into Strata, and the industry-leading agency management features in Creative Manager Pro.

No installation or conversion will be necessary, and the update is free to all users of Creative Project Manager and Creative Manager Pro.

Ron Ause, Director of Marketing for Creative Manager, Inc., said "We're continually increasing functionality month after month. This month, we're excited because Strata is an industry leader in media buying. With our ability to manage the agency, and Strata's ability to manage the media buying, we've covered our client's needs from end to end with industry-standard systems."

For Creative Manager, this integration is the second update this month, after the new invoicing and reporting features, and the upgrade for iSync 1.5 in August.

When asked about the new features, Ause said "We didn't just export to Strata - we're reading and writing directly to their database! Try that with another Ad Agency system!"

Creative Manager Pro (at http://www.Creative-Manager.com), is the only Ad Agency software and Project Management Software for the Creative Design industry, created exclusively for design firms, ad agencies, in-house creative/MarCom departments, and creative service firms. It is a web-based integrated project management software and job tracking solution which streamlines the entire firm, from developing new business, to staffing, managing, and executing projects through to accounting and financial reporting.

Creative Manager Pro is a full-featured, intuitive system which makes project and ad agency management a breeze. Creative Manager Pro supports Customer Relationship Management, Document Management, Shared Calendaring, Accounting and much more. Because it is web-based, there is nothing to install and it can be set up in a single day. It works with both PC and Macintosh from any location over any connection. It may also be installed locally on the client's own servers. All options include training and support to ensure that clients are up and running quickly.

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