Besides announcing in July a preferred partner agreement with the East Coast Hockey League (ECHL) for 2004-05, FinnStar has forged strategic alliances with hockey leagues, hockey teams, and with sporting goods retailers in several states, particularly Minnesota Hockey, the governing body for amateur hockey for which FinnStar

“The team at FinnStar Hockey is thrilled to partner with these top retailers, distributors, professional leagues and associations,” said Andriopoulos. “We consider each league, association, distributor and retailer not just a new ‘partner’ but a member of our family, the ‘FinnStar Family,’” said Andriopoulos. “We pride ourselves on having not only innovative and more functional products, but on service and open dialogue with our family members, which is one of the keys to our success.”

FinnStar’s SockJawzTM and Octopus Carry-AllTM have received endorsements from some of Scandinavia`s top professional hockey teams. Among them is the Elite Series Professional club A.I.K. of Sweden. FinnStar’s SockJawz, Octopus Cary-All, and other products can be purchased online at www.finnstarhockey.com .

Similarly, FinnStar`s SockJawz Garter Belt was reviewed favorably by leading product review sites such as Hockey Equipment Expert.com, Ska8ers.com and Epuck.com.

Butch Jones, Manager of Wesco in Connecticut, one of the Eastern United States’ leading dealers of ice hockey equipment, joined FinnStar’s family in July. “I'm using the Sockjawz myself,” says Jones. “And I’ve sold them ever since using it! I'll never go back to the ‘old school’ garter belt. Why would I? And the Octopus bag is simply great. More compartments than I could ever think of. It's the ultimate coach's bag!"

Epuck.com, a leading online retailer specializing in hockey equipment, joined the FinnStar Family this summer as a new dealer of FinnStar products. Says Kevin Marcilissen, General Manager of Epuck, "SockJawz allows us to offer our customer a better alternative to the sea of ‘clone’ garters that are out there--a better product that is unique from what the competition offers."

In addition to major pro shops and retailers like Jerry’s Pro Shops (Illinois), Better Hockey (Maine), several new additions to the FinnStar Family are Total Hockey (Missouri), Wesco & BlueLine of (Connecticut), Epuck.com (Louisiana), Top Shelf Sports (Pennsylvania) and Ice Warehouse (California). Andriopoulos adds, “We’re thrilled to have these major new retailers. It’s quite an endorsement to have Wesco and BlueLine, two of the East Coast’s largest retailers. Our newest reseller Top Shelf Sports represents 70 retailers in Pennsylvania, Virginia, & Maryland, including the Philadelphia and Hershey, PA metro areas which are hockey hotbeds.”

FinnStar Hockey Inc. receives league-wide exposure through ECHL media and promotional materials and on the official web site of the ECHL at www.echl.com.

Founded in 1995 and based in Oneco, Florida FinnStar Hockey has a management team comprised of hockey players and coaches who have first-hand knowledge of their products.

Dealer information about FinnStar Hockey, its product line, or how to join the FinnStar Family, call (941)752-7322 or visit their website at www.finnstarhockey.com .



####