Webinar Offers Profitability Tips for Professional Service Organizations

Industry expert Brad Smith to present Keeping Your Hand on the Tiller


CEDAR KNOLLS, NJ (Nov. 30, 2004) Keeping Your Hand on the Tiller, a free webinar led by industry expert Brad Smith, Vice President of Research for Kennedy Information, will be presented on December 7, 2004, from 12:00pm-2:00pm. EST. The presentation will discuss best practices for reporting and managing data, and illustrate how the right technology can make these tasks easier and more relevant to professional service organizations. This event is suitable for someone with responsibility for overall firm performance and management, such as a CFO, Managing Partner, Partner, Director or President. The webinar is co-hosted by Microsoft Business Solutions (MBS) and Altara, a leading MBS partner.

Mr. Smith will be speaking on how professional services firms can achieve profitability without compromising client service. He will demonstrate the value of creating deep visibility into financial performance, and show how to spot key performance indicators in the three critical areas of planning and budgeting, cash flow and profits. Additionally, the webinar will explore critical issues such as:
• What are the key performance indicators that reveal a company's financial health?
• How do operational decisions affect overall financial management strategies?
• What tools are available to assess financial performance with an eye to business growth?

There is no cost to attend the webinar, but advance registration is necessary. Register online at http://www.clicktoattend.com/invitation.aspx?code=100928. Registrants will receive a new white paper report written by Mr. Smith titled “Why Cash is King.”

Brad Smith is the Vice President of Research for Kennedy Information, Inc., a leading information resource for professional services and publisher of seven newsletters, a national magazine and a variety of directories, professional books and in-depth research reports.


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