Grandmother’s admiring phrase provides perfect business name.

Woodbury Heights, NJ- Cathy Iannello searched everywhere for matching pajamas as a gift for her sister and her new baby girl. Unable to find them at local stores or online, she decided to design and sew the ingenious set herself. The appearance of the distinctive matching handmade PJ's was met with rave reviews at the baby shower. In fact, she was complimented over and over again with her late grandmother’s familiar phrase. "My grandmom always supported and admired all of my sewing or craft projects," Iannello said. She added, "Each time, she would marvel and say 'well…isn't that clever!’” Iannello, who has a BA in Marketing, decided to go into business and chose the sweet sentiment as the name of her new company.

Iannello coupled her love of sewing with the pleasure of comfortable, cozy flannel pajamas. She offers that same “warm-fuzzy” feeling to mothers and children with “jammies2.” Today’s consumers expect quality, comfort, and easy-care clothing. Isn’t That Clever fabrics are carefully chosen to be warm, durable, and easily cleaned. As a thoughtful shower gift or purchased for yourself, the handmade garments are a welcomed treat. “Kids love to dress like Mommy,” Iannello quips. “Matching PJ’s for baby, toddler brother, and big sister are great for family photos and just plain fun,” she added. Adult, infant, and child size pajamas are available in a variety of fabric designs and as nightgowns or two piece pant and top styles. The “ready to give” gift arrives in a matching gift bag tied with coordinating ribbon.

For More information about Cathy Iannello or Isn’t That Clever visit:
www.isntthatclever.com


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