COLORADO SPRINGS, Colo. Fans of the Professional Bull Riders, Inc. (PBR) now have the opportunity to put their PBR pride on display! In a deal arranged by Brand Sense Partners, the Los Angeles based brand extension firm, the PBR in association with U.S. Bank is now prepared to offer the official PBR Visa® Platinum Card which allows bull riding enthusiasts to select from four explosive PBR card designs for the official PBR affinity credit card.
The Affinity Credit Card Program allows each cardholder to select from a choice of card images to personalize his/her credit card with the exception of “The Champ Card,” which is reserved for Team PBR members only. Following the World Finals, U.S. Bank and the PBR will launch an integrated marketing campaign on November 14 to promote the program via www.pbrnow.com, direct mail, in person at live PBR events and various other channels.
The PBR Visa Platinum Cards feature no annual fee, a low introductory rate (APR) and a choice of exciting rewards including cash back or points redeemable for merchandise, travel, and gift certificates. Card holders can even redeem reward points for PBR merchandise and tickets!
“The PBR’s new relationship with U.S. Bank offers fans a great credit product from one of the leading financial institutions in the U.S. It’s a great way to put the PBR brand on display and show support for the organization,” says Sean Gleason, Chief Operating Officer of the PBR. “The launch party at this year’s World Finals is going to be a highlight of the week, and just one example of how U.S. Bank intends to support its investment in the PBR and our fans.”
“We are excited to have played a role in bringing together one of the top financial institutions in the United States with the fastest growing sport in America,” says Ramez Toubassy, Vice President Business Development of Brand Sense Partners. “This partnership will enable fans to interact with their favorite sport in new ways and reflects an intuitive extension of the PBR brand.”
About the Professional Bull Riders, Inc.:
Over 100 million viewers tune in each year to the PBR on NBC, OLN (Outdoor Life Network) and in Spanish on Telemundo. With over 450 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the U.S. Smokeless Tobacco Company Challenger Tour, and the Humps N Horns Tour, designed specifically for entry level contestants. The PBR's founding members and governing board of directors is comprised of celebrated bull riders of the past and present who have developed bull riding into a stand alone sport which is experiencing unprecedented growth in global popularity.


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