Holden Marketing Support Services Announces Major Upgrade to Outbound Dialing Systems

Service Provided Extends HMSS’ Complement of Comprehensive Marketing Support Products

DENVER — January 20, 2006 — Today, at its Customer Contact and Fulfillment Center in Denver, Colorado, Holden Marketing Support Services announced major upgrades in its Outbound Dialing service enabling companies to cost-effectively reach clients or members for up-sell and cross-sell opportunities. Upgrades include: easy to use web-style screens for agents, streamlined program and new script process, and effortless compliance with FTC and state outbound calling rules and regulations. Holden Marketing Support Services also announced that these new capabilities would be available first to existing inbound call center, fulfillment, print, and mail clients, then released to other companies.
“At HMSS we are experiencing unprecedented growth and success in our inbound call center business, and these new outbound capabilities allow us to better serve the needs of our clients by providing comprehensive customer contact capabilities,” said Dean Hruby, Vice-President of Sales and Marketing for at Holden Marketing Support. “Of course, Outbound Dialing capability in and of itself is not revolutionary, but these upgrades in addition to HMSS’ management of call parameters, high close rate, flexibility, and diverse product offering make the entire package remarkable.” Other products and services offered by HMSS include data management, design, printing, mailing, inbound call center, fulfillment, cashiering services, and data capture processes. Mr. Hruby continues, “As these upgraded services have been requested by many of our loyal existing customers, in response to their continued confidence in us, we will make these capabilities available to them first.”

Service Comes with HMSS’ Expertise
Holden Marketing Support Services began in the call center business in 1982 as the Product Line with concentration in integrated inbound call center and literature fulfillment programs and a 24 seat center. It has since grown to include two facilities and over 350 seats providing 24-7 service. HMSS specializes in complex and ongoing programs including DRTV, high-value product sales, customer retention, and customer service. In addition, IVR (interactive voice response) services, real-time web-chat, and email response management are available services. Beyond customer contact capabilities, HMSS’ fulfillment capabilities are extensive, including product and premium fulfillment, collateral fulfillment, kit-to-ship, kit-to-shelf, payment processing, membership services, certification systems, sales lead management, rebate processing, and marketing programs management. Finishing the entire cycle of marketing support, HMSS is a large print and mail provider, printing nearly two billion pieces annually in its Boulder, Colorado facility.


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