FEBRUARY 27, 2006 - New York -- Running two separate contests this spring, gemstone jewelry firm Color Story has partnered with Tourism Ireland to sponsor the Masters and MCI Heritage golf tournaments as part of its 2006 marketing campaign.

In connection with the campaign, the Color Story will hold a contest through which a CBS viewer will win a fancy-colored green diamond Color Story watch, according to a company release issued Thursday. Color Story will advertise the contest April 6-23 in the New York tri-state area. Ads will run on Entertainment Tonight, The Late Show and morning news programs.

Following that promotion, Color Story will run a "Design-Your-Own Colored Diamond Watch" contest from April 24 to May 24. The contest invites consumers to visit Color Story's Web site to create their own fantasy watch, then enter into a random drawing to win their creation. The contest will incorporate all Color Story retailers, and the winning watch can go up to $6,500 in value.

In January, Color Story won the JA Golden Apple Award at the JA New York Winter Show for marketing.

For more information, visit: www.colorstory.com


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