For_Immediate_Release:
Vancouver and LA (Feb 28, 2006) Leboe & Grice Multimedia, a Canadian multimedia production company, entered into a strategic alliance for licensing on behalf of their award winning series, Smart- Bear Adventures. Retail sales of licensed merchandise in the U.S. and Canada rose 1% to $71.2 billion in
2005, according to 29th Annual Licensing Letter Business Survey. Effective immediately VooDoo Entertainment will build a worldwide licensing program for Smart-Bear Adventures with an initial focus on publishing, toys, giftware, apparel, packaged goods and stationery, while Leboe & Grice will focus on
broadcast, interactive and wireless applications.
“Childrens’ entertainment preferences are changing to include interactivity - consequently new possibilities emerge,” said Lynn Leboe, CEO of Leboe & Grice Multimedia. Winner of three International Childrens’ awards in 2005, including Top 10 Socially Responsible products for children, Smart-Bear Adventures Interactives are a unique cross between a storybook and video game for children 3-9.
“Smart-Bear Adventures is one of the most distinctive character properties to appear for a long time,” said licensing veteran Sandie Hatch, CEO of VooDoo Entertainment. “Smart-Bear Adventures is a truly lovable property at first glance. Its compelling graphics, engaging story lines and interactivity attract children and their parents and is winning the trust of educators - essential components for crafting a thriving evergreen licensing program.”
####
For more information:
Contact us: Contact: Leboe & Grice Multimedia, info@leboe-grice.com
Contact: VooDoo Entertainment, info@voodooentertainment.com
Sandie Hatch LA 323-556-0639, Vancouver 604-684-7209