City, State - date - Intro statement

The intro statement should read like a story and begin to answer who, what, when, why, and how. DON'T pitch your company here. At the first "whiff" of a pitch people are going to be turned off from your release.

Instead of pitching you should continue to "tease" the reader into wanting to find out more information by visiting your website or contacting you.

You can start with a quotation or a statement that gets attention. It should speak to a hot-button that the media can quickly begin to picture for a story... or give other readers an intriguing story so they want to learn more about you on your website.

Expand on your intro statement.

You can include quotes or a statements here to add news value. Statistics are also useful, but should be simple and to the point.

Why was your company selected for the award?

Explain why your company was chosen for the award. Was it based on any studies or customer satisfaction surveys?

Answer what this means to the public. Does it mean that people have more to choose from in your market place? Keep in mind your press release should not be about your company, but what this news means to the public.

Answer what this means to the public. Does it mean that people have more to choose from in your market place? Keep in mind your press release should not be about your company, but what this news means to the public.

Answer what this means to the public. Does it mean that people have more to choose from in your market place? Keep in mind your press release should not be about your company, but what this news means to the public.

Give your companies' reaction

You can include a quote here from the president or yourself telling how much the award is appreciated.



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