Los Angeles, CA : July 1, 2006 -- Isaac Shepher, the president and founder of Life Alert Emergency Response, Inc., won the Ernst & Young Entrepreneur Of The Year® 2006 Award in the Retail And Consumer Products category in the Greater Los Angeles area. According to Ernst & Young, the award recognizes outstanding entrepreneurs who are building and leading dynamic and growing businesses. Mr. Shepher was selected by an independent panel of judges to receive the award, which was presented June 27, 2006 at an Ernst & Young Entrepreneur Of The Year gala at the Beverly Hilton.

“I am not only rewarded financially through the success of Life Alert, I am also blessed by the extraordinary opportunity to save lives every hour of every day, 365 days a year,” said Mr. Shepher, who founded Life Alert - a leader in Personal Emergency Response Services - with his wife Miri in 1987. Their company, recognized nationwide for its slogan (“Help, I’ve fallen and I can’t get up!”), provides subscribers with state-of-the-art home monitoring and protection. Endorsed by former Surgeon General Dr. C. Everett Koop, Life Alert gives subscribers the peace of mind to keep living longer in their own homes. Seniors living alone rely on Life Alert’s 24/7 response system to ensure protection against medical, theft, fire or other emergencies.

The Ernst & Young Entrepreneur Of The Year awards program celebrates its 20th anniversary this year and continues to honor entrepreneurs who have demonstrated excellence and extraordinary success in such areas as innovation, financial performance, and personal commitment to their businesses and communities. “Ernst & Young is proud of its history in recognizing these outstanding leaders and their companies,” said Tony Radaich, Ernst & Young Entrepreneur Of The Year program director for the Greater L.A. area.

About Life Alert:

Life Alert is (on average) saving a life approximately every 45 minutes, using a unique technology to provide superior home monitoring and protection. Thanks to a greater sense of security, the average Life Alert subscriber keeps living in their own home an extra six years – and an ACNielsen study showed 87% of subscribers called Life Alert’s protection a “main or important factor” in their decision to keep living at home, rather than move to a nursing home. For more information on Life Alert and its services, call 1-800-360-0329 or visit www.lifealert.com.

About the Ernst & Young Entrepreneur Of The Year Awards:

The Entrepreneur Of The Year® awards program was created and is produced by professional services firm Ernst & Young LLP. As the first award of its kind, the Ernst & Young Entrepreneur Of The Year award recognizes outstanding entrepreneurs who are building and leading dynamic and growing businesses. The program honors entrepreneurs through regional, national and global award programs in over 100 cities and 35 countries.

Contact:

Dr. Don Rose
Public Relations
Life Alert
1-818-700-7000 x103
www.lifealert.com

####