LOS ANGELES, August 2, 2006 — ARP Productions, AIDS Responsibility Project (ARP) along with XL Productionz will launch its “Start the Conversation” initiative at the International AIDS Conference in Toronto. A private listening party with live performances and a celebrity gift lounge will celebrate the release of a 12-track CD entitled “What Are We Living For”. The compilation CD will feature songs written and performed by the group AWHARE, an array of talented young artists from hip hop to R&B. The event will take place at Toronto’s newest and most vibrant club, Purgatory in a room called “Heaven”, located at 199 Richmond Street, Toronto, from 9-11pm on Tuesday, August 15, 2006.

The purpose of What Are We Living For is to “Start the Conversation” about HIV – how to avoid it, how to live with it, how not to spread it, and the importance of being honest about one’s own risk of becoming infected. ARP has partnered with platinum-record producer Donald “XL” Robertson to use music, film, and the Internet to develop new and more effective ways to communicate prevention messages to those most at risk for becoming infected with HIV.

Fact: African-Americans have been disproportionately affected by HIV/AIDS since the start of the epidemic. Today African American teens ages 13-19 and African American woman ages 25-34 account for the more than 50% of the population living with HIV/AIDS, making them the highest percentage infected of any ethnic group.

About AIDS Responsibility Project
ARP is a Los Angeles based 501(c ) (3) not-for-profit organization whose mission is to work with key policy makers in the public and private sector to ensure that underserved people infected and affected by HIV get the treatment, care, education and support they need. To find out more about ARP and other programs visit www.AIDSresponsibility.org.

About ARP Productions
ARP Productions is a non-profit corporation (501(c)(3) that seeks to use music, film and new media as an alternative means of fostering AIDS and HIV-related awareness, prevention and education among youth and targeted at risk groups. To purchase the What Are We Living For CD visit www.arpproductions.com

About XL
Multi-platinum Hip-Hop Producer and CEO of XL Productionz, Donald “XL” Robertson Jr. has earned the reputation for being a “Consistent Hit Maker”. XL’s signature sound is a blend of New Orleans Soul and Hypnotic Drum Beats. The New Orleans native’s name “XL” rings synonymous with top billboard hits such as: “Nolia Clap” (Juvenile Wacko & Skip), “Wobble Wobble” (504 Boyz), “Where Do We Go From Here” (featuring: Nas and M.A.C), controversial single and video “Get Ya Hustle On.”, (featuring Juvenile) and "Throw Ya Hands Up “produced & performed by XL himself for the Sony motion picture "You Got Served” (B2K). XL’s Film & Television credits include: “Training Day” starring, “Malibu’s Most Wanted” and hit TV show America's Next Top Model. Today he proudly serves as Executive Producer of “What Are We Living For”.

Visit www.arpprodcutions.com.

For press credentials or interviews: Reid Johnson, publicityprincess@yahoo.com or Danika Berry, dbagency@yahoo.com




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