The recent trend has found Hollywood's hippest
trendsetters gaining more exposure in Orange County fashion than anywhere
else in the world. Such names as Paris Hilton, Tommy Lee, Carmen Electra,
and even Brad Pitt. Celebrities have been known to set the trends in fashion
since the advent of television. As these fashion conscience individuals
diversify their styles, the open market has been trying to adopt the newest
"get-ups." Pimpit.com is one of these companies that have been on the
forefront of fashion trendsetting in Orange County, California. CEO, Derek
Jaeger has been putting out celebrity driven gear for seven years in the
heart of Costa Mesa. Also known as Velcro Valley with neighboring companies
such as Volcom, Hurley, and Paul Frank. The PimpIT gear has logged hours of
large media exposure with controversial rock stars such as Tommy Lee. Tommy
has been loyal to sporting the PimpIT gear for years. He has been seen in
every source of media from television, print, concert tours, and internet
campaigns wearing this line of clothing because of the way he feels in it.
"I love PimpIT. This line of clothing is me. The name, the styles, and the
comfort are what I want in something I wear. I can't get enough of PimpIT.
If they don't send it, I go online and buy the newest styles. It's like
Christmas every time that box of clothing shows up." Tommy is not the only
one with that emotion to a clothing brand. Die Hard clothing junkies like
Lindsy Lohan can be seen hitting the shops on Main Street in Huntington
Beach to pick the latest in the female genre of surf gear. With these highly
publicized Hollywood celebrities rocking out in the Orange County flavored
gear, plan to see the movement spawn a new generation of fashion across the
globe.

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