As we usher in the next wave of online consumers, marketers are scrambling to keep up with the evolution of what appears to show customers guiding the process instead of advertisers.

In Tiffany Dow's free, new eBook, The Multi-Layered Mindset of Web 2.0, she dispels rumors that web 2.0 is nothing more than a catchy buzzword. She found validity to the concept and wants you to know how to put it into action.

"Web 2.0 is primarily about socialization," says Dow. "Many people now know about sites like Squidoo and MySpace, but marketers aren't utilizing them to their fullest potential." Indeed, Squidoo has seen a dramatic rise in the number of members and lenses created, especially since it welcomes blatant self-promotion, but somehow has managed to avoid the spam that often plagues the MySpace community.

"I want to arm marketers with the knowledge they need to interact with their customers for higher profit potential," states Dow. "You can no longer tell the consumer what he or she needs - they're opening up to you on social networks."

The Multi-Layered Mindset of Web 2.0 Marketing has been created for free distribution. The report itself is part of what web 2.0 is all about. In her blog, Tiffany Dow keeps marketers up to date on the socialization aspect of Internet marketing, and how you can capitalize on it by reaching out to your target audience in a variety of ways.

Dow claims many marketers are stuck in a stone age state of mind, and refusing to embrace the concept of web 2.0 and socialization on the 'net. So she gives direct examples of how specific sites are proving they're on a web-based platform, no longer playing to the traditional hardware/software combination that made up scheduled releases of products on a company-created platofmr previously. The web platform, Dow claims, will be consumer-driven because it's released in beta stage and develops during its use, catering to customer demands.

"Who knows what the next evolution of online selling will encompass," laughs Dow. "But for now, we have to leverage the power we know we have, and at this moment in time, it's web 2.0 socialization strategies."

You can download your free copy of The Multi-Layered Mindset of Web 2.0 Marketing at http://www.TiffanyDow.com today.

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