January 1, 2007

Branding agency ID International announced yesterday the launch of an Italian version of their corporate web site in an effort to bolster their international presence in the Italian branding markets (www.identity-international.com).

ID International has been in operation for six years, with presences in four countries, promoting the seamless brand integration between print and web design for their international clients.

The Internet provides a perfect medium for companies like ID International to reach beyond the borders to do business in today's worldwide digital idea marketplace. Most all major international companies provide multi-lingual access to their web advertising strategies first, to simply make web commerce possible, but it goes beyond that. Even though English plays a more than significant role in international business communication today, many businesses prefer to insure the cultural identity concepts in their brands by working with companies that have native speakers and translators on staff for their media needs.

This makes good business sense, and branding companies like ID International, who have the international presence as well as native speakers for many European countries, are in a perfect position to take advantage of multi-lingual web marketing strategies. Perhaps even more so with Eastern countries who have not only different languages but different alphabets.

As video communication technologies continue to be more prevalent and easily accessible, multi-lingual web communication could very well go video, time will tell.

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