eROI’s positive growth continues partly because of its consistent high quality of service and distinctive creative approach to online marketing. Additionally, the strong momentum is fueled by an increase in the demand for email marketing, e-commerce functionality, and social media tools and platforms. New and current clients such as retailer Dunderdon, gamer Konami and foodie Kettle Foods are realizing the value of direct consumer feedback that social media tools provide. “We’ve helped implement some very successful online viral marketing campaigns for clients by using customized versions of available social media tools. Social media allows organizations to build online communities of loyal brand evangelists,” said Maureen Pimley, recently promoted Vice President of Client Services. “These tools are key to tapping into a much larger audience of interested prospective customers.”

In 2006, for the second year (third campaign) in a row, all natural snack-maker, Kettle Foods, teamed with Portland e-marketer eROI to create a buzz around the new People’s Choice KettleTM brand Chip flavor. The idea behind the campaign: Let the people decide what the new flavor would be. Kettle Foods was one of the earlier companies to embrace the concept that customers own their brand, not them. This has worked beautifully for the user-generated content and social media world we live in today. The choices were: Aztec Chocolate (yes, chocolate), Royal Indian Curry, Island Jerk, Chili Lime and Dragon 5 Spice. eROI was tapped to create the Flash website with creative inspired by authentic looking, 19th century, travel stamps from each flavor region. Blog comments for each chip flavor and old-world, customizable email postcards were integrated into the site. Over the course of the two month campaign, 12,639 people signed in, over half of them voted and 7,045 new leads were captured. Not only did the site build an incredible community of Kettle brand loyalists, but $45,080 worth of Flavor Party Packs were sold using eROI’s e-commerce engine and 24 million media impressions were generated.

In order to maintain and further improve its exemplary level of customer service, eROI expanded its team by adding Meggan Shadel as Production Artist, Ryan Vogel as System Administrator and Charles Voloshin as an Account Manager. Additionally, the company promoted Maureen Pimley to Vice President of Client Services (formerly a Director of Client Services), George Huff to Emerging Technology Manager (formerly a Production Artist), Sydney Dixon to Senior Account Executive (formerly an Account Executive) and AJ Mounsey – Copywriter (formerly an Account Executive). Joining the eROI Executive Team will be Sam White as Associate Creative Director (formerly Design Manager) and Julie McCreery joins the eROI Executive Team as Production Manager.

Additional eROI 2006 business highlights include the launch of its next-generation emailROI product providing customers with superior softwa

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