Kids in Europe get their first phone on average at age 8, by which point many are already old hands at using mobile technology. In fact, toddlers as young as 2 are now downloading mobile content, and over the course of a lifetime these kids will spend in excess of $28 000 on mobile products and services, collectively displacing billions of dollars of spending on rival youth products.

The stakeholders in mobileYouth are many - parents, teachers, network operators, content developers, ad agencies, media companies, record labels, brands - and the 2007 mobileYouth report gives them all they need to know about kids and their cherished mobile phones.


About mobileYouth
The mobileYouth report is Wireless World Forum’s annual study of young consumers aged 5-24 in 59 markets and how they use mobile services. mobileYouth is firstly a study of Youth and secondly a study of how mobile fits into their daily universe.


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