FOR IMMEDIATE RELEASE:

Orange County, California

“Every entrepreneur needs to know that to be successful in niche marketing you need to be first, best, or different,” says author John Bradley Jackson in his new book “First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing”.

The new book explores current marketing issues such viral marketing, unconventional sales techniques, search engine optimization, search marketing, website design, and out-of-the- box thinking on direct mail. Written in plain English using easy-to-read short chapters, Jackson offers hundreds of ideas on how to market better and sell more. Absent from the book is any tedious debate on what the various marketing terms mean; instead, you will find short definitions and practical insight.

According to Jackson, “I have written the book to demystify the sometimes overly complex nomenclature of marketing. All the suggestions come from successful entrepreneurs that I have known and from my own personal experience.”

Manny Fernandez, Chairman Emeritus, Gartner Inc says, “FIRST, BEST, OR DIFFERENT is one of those exceptional books that changes the way you think about marketing and entrepreneurs. The book demystifies marketing and challenges the reader to focus on the customer, which is what it is all about. Author John Bradley Jackson pulls this off in a thought provoking, yet easy to read style. I highly recommend this book.”

Visit the website and read Jackson’s blog. The site – firstbestordifferent.com -- was created to foster a continuing dialogue and an exchange of ideas among those who are interested in learning more about niche marketing. In addition to regular postings and observations contributed by John Bradley Jackson, www.firstbestordifferent.com/blog/ solicits commentaries from various industry luminaries, and is open for readers to share their experiences and opinions. He wants to hear your opinion!

“A well-thought-out and properly executed marketing plan has a huge impact on the success of any venture. In practice, most entrepreneurs have had precious little marketing training; instead, they have learned on the job. While some have succeeded, many are overwhelmed by the choices offered in the marketing mix: pricing, promotion, advertising, publicity, channels of distribution, and public relations (to name a few). This book and blog are dedicated to helping entrepreneurs to be more successful,” says Jackson.


About John Bradley Jackson

Jackson is a Lecturer in Entrepreneurship, Marketing Strategy, and Negotiation at California State University, Fullerton and at California State University, Long Beach. He is a veteran sales and marketing executive from Silicon Valley and Wall Street.

For further information contact: Ray Robinson at 317-228-3656, via email at RayR@DogEarPublishing.net, or through the website at: www.dogearpublishing.net or contact John Bradley Jackson directly at firstbestordifferent.com or at johnbradleyjackson@g

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