This decision is taken after a thorough and transparent technical and financial bid process involving multiple international suppliers, which resulted in Fortitech achieving the highest aggregate score. “By awarding the contract to Fortitech Asia Pacific, Pakistan’s government shows its commitment to deliver quality products that benefit a large portion of the population,” says Dr. Ram Chaudhari, Co-founder and Chief Scientific Officer of New York-based Fortitech, Inc. “According to UNICEF estimates, iron deficiency affects half of the developing world’s infants, undermines the health of 500 million women of reproductive age and leads to more than 60,000 childbirth deaths a year. It also causes a range of other problems in millions of people, including impaired cognitive development in children, fatigue, maternal mortality and low productivity in the workplace.”

Fortitech Asia Pacific has also chosen to partner with Akzo Nobel, the world leader of this highly bioavailable iron source under the brand name Ferrazone® XF. Developed by Akzo Nobel’s Functional Chemicals, Ferrazone® XF FeNaEDTA is a highly bioavailable form of iron which leaves no taste when added to food and remains stable under storage and cooking conditions. It also prevents rancidity, while research into the product’s molecule has proved that Ferrazone is absorbed into the human body two to four times better than with other iron compounds.

The Pakistan Ministry of Health has recently announced that the National Wheat Flour Fortification Program will proceed as planned. This is the first large scale national wheat fortification program that adheres to the recently published World Health Organization (WHO) recommendation to fortify whole grain flour with the highly bioavailable iron source, FeNaEDTA. Numerous iron fortification programs have not achieved the expected reduction in iron deficiency due to low bioavailability of the iron fortificant. Pakistan is demonstrating the practical implementation of the WHO recommendation and other countries will likely begin similar programs. The national wheat flour fortification program is partly funded by the GAIN Foundation.

Commenting on the announcement, Dr. Regina Moench-Pfanner, a Senior Manager at GAIN Foundation, says, “This is an exemplary example of public-private partnership to improve the quality of lives of the population, which GAIN has championed since its inception. We congratulate the Pakistan Government in taking this bold, concrete step.”

About Fortitech Asia Pacific

Fortitech Asia Pacific Sdn Bhd is part of the global network of manufacturing and distribution companies of Fortitech, Inc., the world leader in the development of custom nutrient premixes for the food, beverage and pharmaceutical industries. Located in Kuala Lumpur, Malaysia, the company is exclusively dedicated to the manufacture of nutrient premixes.

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