Mark J. Penn is worldwide CEO of the PR firm Burson-Marsteller, president of the polling firm Penn, Schoen and Berland Associates, and Senator Hillary Clinton's top presidential campaign strategist. He served as President Bill Clinton's pollster and political adviser for the 1996 re-election campaign and throughout the second term of the administration. He also ran the polling and messaging and was part of the media team for the successful Senate campaign of Hillary Clinton, serving as her chief campaign adviser. He advises organizations and companies on a wide range of image, branding and competitive marketing assignments. Mark has been a key adviser to Bill Gates and Microsoft for the last 6 years." He is the author of a new book, Microtrends – The Small Forces behind Tomorrow's Big Changes, which is on the Wall Street Journal Business best-seller list.

In a recent podcast on Total Picture Radio... www.totalpicture.com, Mark told Peter Clayton, the executive producer and host of the popular career podcast, "I'm very worried about is the number of college drop-outs in the U.S. This is going to have a long-term negative impact on our ability to compete in the world economy."

In Penn's book, he reveals Harvard had only 77 math majors, and Yale only 38 undergrads majoring in math! "American's love numbers they just don't like arithmetic," he writes.

Why does Mark feel this one percent is so important? "You have to look at and interpret data to know what's going on, and that conventional wisdom is almost always wrong and outdated. The nation is no longer a melting pot. We are a collection of communities with many individual tastes and lifestyles. Those who recognize these emerging groups will prosper."

You can find Mark's interview in the Big Picture Channel of Total Picture Radio.

About Total Picture Radio:
Total Picture Radio is a career empowerment service for knowledge workers. We are committed to sharing ideas and commentary from thought leaders in business, strategy, marketing, career management, media, sustainability, and the Internet. TPR podcasts actionable information for high-performance careerists - and business leaders creating talent-focused organizations. Our in-depth interviews include best-selling authors, senior executives, visionaries, leadership coaches, and entrepreneurs. Total Picture Radio is "The Voice of Career Leadership." Sponsorship opportunities are available for talent-centric companies.


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