Free Press Release
Silver Mine Kennels

2008-04-09
By Silver Mine Kennels

Silver Mine Kennels, What We Will Do For Our Pets. A recent HNK study revealed that the pet industry has hit an all time high.


For_Immediate_Release:

Silver Mine Kennels, What We Will Do For Our Pets

(PRWEB) August 30, 2007 -- A recent HNK study revealed that the pet industry has hit an all time high. Victoria Beckham, Matt Dillon, Aston Kutcher, Elton John and Kate Hudson all have pets sporting Doggie Chic by Corey and other famous designers such as Gucci, Fendi, Hermes and Juicy Couture, organic foods, perfumes and hotels, braces for crooked teeth, and pearly necklaces. Pet owners are becoming more and more demanding and will not put up with poor quality products, or shoddy service for their animals. The research of 155 pet owners across the country, asked the question "If there were a store that had all these many conveniences and was less expensive then other on-line pharmacies with a real person always there 24/7 to speak to, would this appeal to you? The results were overwhelming and showed that this concept would appeal to the majority of those polled. They would also like to have the establishment have an on-line store so that those that can't get out or prefer ordering these things from their computers can (there was 9% of people that said that they would prefer to fax in orders).

Even those who reject animal couture are increasingly willing to spend thousands of dollars on drugs for depression, apprehension or pets that just feel sad, as well as psychoanalysis, and even cosmetic surgical procedures which are more prevalent then people think. We might need a Dr. 90210 for pets soon. About 80% of dogs and 50% of cats have been medicated in the past year, according to APPMA, an increase of about 20 percent from 1996. Large drug companies have come up with drugs such as Slentrol for the overweight dog to try to take advantage of this trend, each daily dose will cost several dollars. Reconcile, a new drug for "canine separation anxiety," is another companion animal drug that is looking to become very successful from this new trend. Overall, sales of pet health products has grown about 9% in recent years, more than double the rate in the late 1990s. Many people today have the distinct perception that their pets have human problems and feelings such as separation anxiety and depression. While many veterinarians say these issues are genuine, others say they are simply a way to create more opportunities for generating and selling new animal products. Americans are expected to spend about 50% more on medications to treat their pets this year than they spent five years ago.

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