Finca Fantastica Travel is unveiling to advertisers in the tourist industry, the enormous potential of "viral marketing". This successful travel site is blazing a trail for others to follow.

Co-founder, Edward Kirwan said recently, "We have always had the vision of helping artists, artisans and small businesses of all types to be able to market and advertise themselves successfully online at the lowest possible cost or even with quality free advertising. Now we can do it and those people can benefit from all our hard work without having to do it themselves."

Finca Fantastica Travel has produced several e-booklets in a series called Cheap 2 Sleep. They are proving very popular and the series is set for rapid expansion. By focusing on specific cities, areas or islands, as is the case with the upcoming Caribbean series, local people and businesses have the opportunity to be included in a booklet designed for their area yet that is seen worldwide. Cheap 2 Sleep is on many front pages of the top search engines such as Google and Yahoo.

In the current economic climate everyone is tightening their belts. Naturally, travelers are looking for cheap accommodation. Small business owners are struggling too and high advertising costs only add to the strain. Finca Fantastica Travel has found a solution for both problems.

This is great news for those involved in the tourist industry. Travelers can find what they want, including things to do and places of interest, while local online business advertising just became direct and affordable and in some cases free. All of this is thanks to the gossip in the global village about Cheap 2 Sleep.




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