Royal Oak, Michigan, February 28, 2009 – Marketing guru David Meerman Scott breaks conventional thinking through his new book, “The New Rules of Market & PR”. The often discussed, but rarely explained phenomena of social media is described in practical terms, creating a blueprint for companies to implement easily.

The book establishes a clear plan for the progressive marketer to explore and implement an effective online strategy. With programs such as viral marketing, blogs, podcasting and online media, Scott provides a thorough overview of the online space.

Recently the book was adopted for a new course at Michigan State University named “New Media Drivers License”. Instructor Derek Mehraban said “I reviewed dozens of online marketing texts and Scott’s recent book was unquestionably at the top of the list. I told my class to read it twice, as it will change their lives”.

“This book is not the typical fluffy, theory-based marketing book. This book is in essence a manual on how to quickly and easily deploy online tactics that can be measured and validated,” said John Lichtenberg, vice president, marketing for Foster’s Lager.

While spending on television and other convention advertising is in steady decline, online spending continues to become a larger piece of the media spend. According to the Internet Advertising Bureau (IAB) online marketing in the U.K. grew 21% totaling $ 6.4 billion in 2008. This medium is projected to continue to rise, with estimates of 20-25% growth in 2009.

While companies continue to see the viability of online marketing, but many also to struggle in their understanding of the tools available. The maze of Twitter, Facebook, Wordpress and the myriad of social networking sites can be intimidating. “Until now, there were few books that broke online down into actionable basics. Scott illustrates how the rules of traditional marketing have not only changed, but are being completely rewritten,” said Lichtenberg.

The New Rules of Marketing & PR can be found at Amazon.com

ABOUT SCOTT
A graduate of Kenyon College, and Scott lived in New York, Tokyo, Boston, and Hong Kong, presenting at hundreds of industry conferences and events in over twenty countries on four continents in addition to publishing dozens of books and articles. He was vice president of marketing at NewsEdge Corporation, a NASDAQ-traded online news distributor with $70 million in revenue. His blog can be found at www.webinknow.com

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