Las Vegas, NV, April 15, 2009— Prudential - IPG Commercial has become the first local commercial real estate firm in Southern Nevada to start using Twitter.com for their business. Twitter.com is an online micro-blogging application that allows “Twitterers” to follow one another’s posts. These posts can be anything of interest to Twitter followers such as “what I am doing right now,” “what I am reading,” and in Prudential’s case “what deals we are closing,” and “current client have’s and wants.”

In a time when so many real estate companies are cutting back services and shutting their doors, Prudential - IPG Commercial has taken this opportunity to capitalize new marketing mediums by leveraging the power of the Web through social networking sites to bring value to their clients. Much of the firm’s success is due to the fearless leadership of Cassie Catania, Managing Broker. “Commercial real estate is not just about the sales and leasing of buildings, it is about servicing clients’ individual needs. Without our clients we wouldn’t be in business. It is important for us to stay visible and accessible to them and to bring our clients new and innovative resources. Twitter helps us to build a bond and a virtual community around us. Twitter is also great for us to follow other users to see what they are doing and finding ways to do business with potential clients and partners,” says Catania.

Prudential has placed a hyperlink on their Web site www.prucreslv.com that users visit to link to them on Twitter and follow them. For the Twitter-Pro the direct link is @prucresipglv.

Prudential - IPG Commercial Real Estate is the Las Vegas affiliate of Prudential, America’s largest non-bank corporation. Prudential - IPG Commercial ’s experienced brokers have grossed over $200 million in transactions in the past year and specialize in all commercial disciplines including office, industrial, multi-family, retail and investment services. Prudential - IPG Commercial ’s unparalleled success can be contributed to their commitment to service and teamwork. As a valued member of the local real estate community, Prudential - IPG Commercial is dedicated to accommodating their clients’ needs to their fullest potential. For more information visit www.prucreslv.com.

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