January 21, 2010

-For immediate release-

ATLANTA – Call it a sign of the times. Call it clever. Atlanta based BillPayRegistry.com may not look much like your grandmother’s crystal, but it’s the only gift worth giving in today’s economy. The concept is simple. Instead of spending money on a useless crock pot or china, or handing out cash that will be gone in an instant, why not give a gift that serves a greater purpose - that of eliminating debt? BillPayRegistry.com does just that.

Developed by entrepreneur and Atlanta business and communications executive, Alex Kalish, BillPayRegistry was a natural solution to ‘what to give’ at the numerous weddings and family affairs he was invited to over the past ten years. “How many crystal vases does a young couple really need these days?” he says. “Instead, why not help the newlyweds pay off their credit card debt and save for a bigger purchase, like a home or a car?” While not intended for standard monthly payments like a phone or cable bill, Kalish says the objective of BillPayRegistry is to help chip away at large principal balances and get people free of heavy financial burden.

Similar to that of a traditional online wedding registry, where guests sign up for the gifts they want to receive, BillPayRegistry.com is a registry of unpaid bills broken down by category, such as student loans, credit card and mortgage payment. Guests can send their completed registry to friends and family who can then decide how much to spend and to which debt they will help lower. Information such as amounts and account numbers remain confidential. Because payment is submitted directly to BillPayRegistry.com , no personal account information is disclosed throughout the entire process. For additional information or interview information, visit www.billpayregistry.com.

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