Provo, UT, January 22, 2010 -- The author of a successful new e-book, 'The Secret DNA of Writing Essays – And Everything Else', Bill Drew, thinks Rhetoric is all forms and no creativity.

"I'm not the only one who thinks that," said Drew. "Robert Pirsig, in his international bestseller, Zen and the Art of Motorcycle Maintenance, said that Aristotle's book Rhetoric 'killed the creative spirit of... students with this dumb ritual of analysis, this blind, rote, eternal naming of things.' "

Drew went on to point out that the ancient Greek view of the universe was that nature was perfect, made by the Gods, and that mankind could not improve on it. So all their art and culture revolved around searching for the rules of nature and simply imitating them. Early Christians thought much the same way, according to Drew, believing it was sacrilegious of man to claim to have the Godly ability of creativity.

"In the Renaissance," Drew continued, "a shift occurred toward accepting the idea of man's creativity, but real acceptance of the idea didn't occur until much later. In 1950, J. P. Guilford addressed the American Psychological Association on psychological studies of creativity, and the rest, as they say, is history."

Drew pointed out that the idea of brainstorming was introduced in 1953 by Alex Osborn, and in 1967 Edward de Bono published his book on lateral thinking. Drew also believes that perhaps the most significant advancement in creative thinking was made in 1946 by Genrikh Altshuller, a Russian patent clerk, when he published his work on TRIZ, a system for creatively solving engineering problems. ( http://en.wikipedia.org/wiki/TRIZ )

"My NewView concept is somewhat similar to TRIZ," claims Drew, "which has been shortened to 40 major principles, each of which can be identified as some combination of one or more of my 5 NewView Options." And just what are those 5 NewView Options, Mr. Drew? "They are so simple that you'll hardly believe that no one else has ever before identified them and organized them as a group of creative processes. But that is the case. Here they are: Reverse, Add, Subtract, Substitute, and Rearrange." ( http://secretdnaofwritingessays.com/453/ )

That's it? "Yes, that's it. But, of course, that's only half the story. The other half includes the 5 OldView Categories. You see, for something to be new, we must be able to compare it to a former version or type that is accepted as old. You know the saying, 'You can't explain color to a blind man.'

Contact:
Bill Drew
NewView Options
Provo, UT
801-373-0447
billdrew@richcontent.com
http://secretdnaofwritingessays.com/

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