One of the major online UK florists, Serenata Flowers, has noticed that an increasing number of men are searching for different flowers other than the red rose.

The online florist is however confident that the classical red rose will still impact the majority of customers’ choices.

Peter Ahl, Managing Director of Serenata Flowers, claims:

"During the last couple of years we have noticed a growing interest for other flowers than the traditional red roses. I believe that customers who look for other alternatives may be a younger generation less tied to customs.”

"However, regardless any trend, sales of red roses have grown in proportion terms on Valentine's Day for the past five years. Even if we still if we observe greater variation in selection of flowers, I think that most men stick to tradition and choose the safest card, the red rose. This will probably last for long period of time. But it’s fun see that customers go for new ideas."

Serenata Flowers is a UK florist that offers next day and same day flower delivery for customers who wish to send flowers. The online flower shop offers a great variety of different flowers for example Valentine bouquets. The customers can easily buy flowers online and send flowers by post.

Serenata has recently introduced a flexible "avoid the school run" delivery slot early mornings and late afternoons. The company also delivers on Saturday mornings. With Serenatas service customers can easily send flowers to Birmingham, Edinburgh, or London and other cities in the UK. Serenata also offers International flower delivery.

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